walead

Hire the Head of Sales who structures your team.

The first sales manager who turns a team of individual sellers into a pipeline machine: process, coaching, reliable forecasting. We find this rare profile in under 20 days.

Average time < 20 days3 to 5 profiles presented4-month guarantee

The role

The Head of Sales manages a team of salespeople (SDRs, Account Executives) day to day: coaching, structuring the sales process, making the forecast reliable, and owning the revenue target for their scope. In a start-up or scale-up, this is often the first real sales manager hired — the one who turns a group of individual sellers into a team that performs together.

A bad hire in this role is costly: team turnover, poorly qualified pipeline, forecasts that never hold up. A good Head of Sales has personally carried a quota before managing — that's what gives them the credibility to coach, hire the right profiles, and industrialize what works.

The right profile

  • Has personally carried a sales quota (AE or equivalent) before managing — coaching credibility is earned in the field, not on a resume.
  • Has already grown a team, even a small one (3 to 6 reps): hiring, onboarding, call debriefs, upskilling.
  • Structures without over-bureaucratizing: a clear sales playbook, disciplined CRM hygiene, a steady pipeline review cadence, reliable forecasting.
  • Can present a number to a CEO or a board backed by solid projections — not just a motivational speech.
  • A hands-on profile, comfortable with the ambiguity of a fast-growing start-up or scale-up, not an executive looking for an already-stabilized role.

Salary range

Salary range
SeniorityBaseVariableOTE
Junior48–58 k€12–18 k€60–75 k€
Mid-level65–80 k€20–30 k€85–110 k€
Senior85–100 k€30–45 k€115–145 k€
Annual gross ranges, sourced from our Walead placements.Provisional figures — to confirm

How we recruit

01 / Brief & framing

We start with your context.

An in-depth call to understand culture, commercial challenges, and non-negotiable criteria. We never start blind.

02 / AI sourcing + network

Active identification.

Our in-house agents + Apify, Kaspr, lemlist and Waalaxy to identify and reach out. Claude and Mistral to analyze and summarize. Fireflies and Noota to capture interviews. LinkedIn Recruiter for search.

03 / Shortlist & closing

5 to 10 aligned profiles.

Every profile presented has been met by Walid in interview. Each with a detailed brief, through to decision, negotiation and onboarding.

Frequently asked questions

What's the difference between a Head of Sales and a VP Sales?

The Head of Sales manages a team day to day — coaching, process, forecast — usually across a local or single-product scope. The VP Sales owns the overall sales strategy, arbitrates across several teams, and sits on the leadership committee. Many start-ups hire a Head of Sales first, then a VP Sales as the organization grows.

How long does it take to hire a Head of Sales?

Less than 20 days on average, based on our 200+ placements made between 2022 and 2026. This timeline can extend for very specific profiles (sector, size of team already managed, geography).

Should you hire on a CDI, as a freelancer, or go through RPO?

CDI remains the norm for this type of management role, which requires continuity to build a team over time. RPO makes sense if you're structuring your sales function over several months and want to test the organization before locking in the role.

How much does a Head of Sales cost in France?

The ranges above (provisional, to be confirmed) come from our Walead placements 2022-2026; they vary mainly with the size of the team managed, the start-up's stage, and the sector. We refine them with you at the brief.

A role to fill?

First call free, no commitment. Book a slot or describe your need — we get back to you within 24 business hours.