One firm, one founder, one obsession.
Walead is Walid Benjelloun: he meets every profile we send you in person, supported by AI tools that accelerate screening — never deciding in his place.
We recruit the Sales, Tech & AI that others miss.
Before founding Walead, Walid spent 5+ years in sales: freelance business developer for accounts like Paylib, Lyf Pay and Unilever, then for Key Performance Group in Los Angeles, and Account Executive at moka.care.
Today he applies that Sales experience to recruitment. Walead has run RPO missions for Agicap, Ringover, Voodoo, Dawex and moka.care — from early-stage start-up to unicorn.
Sales recruitment isn't about CVs. It's about energy, resilience and alignment with your market. My job: understand that nuance — and only present profiles who genuinely have the drive.
— Walid Benjelloun, Founder Walead
The journey
Freelance Business Developer
Walid starts as an independent, on demanding accounts: Paylib, Lyf Pay, Unilever. No brand, no passive income — just results, call after call.
Freelance Business Developer — Key Performance Group
A pivot to Los Angeles for Key Performance Group. Two years selling in a tougher, faster, less forgiving market than France.
Account Executive at moka.care
Walid joins moka.care as an Account Executive, managing complex B2B sales cycles in a scale-up environment. Years later, moka.care becomes an RPO client of Walead: the same company, in two different roles.
Founds Walead
Walid creates Walead to translate his sales years into Sales, Tech & AI recruitment: roughly five years of sales expertise, two years focused on AI profiles. His conviction remains the same: recruiting a sales professional should be judged through a sales professional's eyes, not a generic HR template.
Our approach
Human + AI, never the reverse
Our AI tools source, summarize, and accelerate screening. But every profile we send you has been met by Walid in person — the decision stays human, from the first to the last candidate.
Specialized in start-ups, from seed to unicorn
We don't recruit for everyone. Our territory: early-stage start-ups and scale-ups, up to unicorns like Voodoo — organizations where every Sales, Tech or AI hire counts double.
Published pricing, never negotiated behind closed doors
22% success-based recruitment, RPO from €600/day: our rates are public before the first conversation. No hidden quotes, no brackets that climb once trust is built.
4-month guarantee on every offer
If a profile doesn't work out within 4 months of arrival, we replace them. This guarantee applies to every offer, no exceptions or small print.
A role to fill?
Free first call, no commitment. Book a slot or describe your need — we'll get back to you within 24 business hours.