Hire the SDR who builds your sales pipeline.
We find SDRs able to sustain a steady outbound rhythm and fill your Account Executives' calendars with genuinely qualified meetings.
The role
The SDR (Sales Development Representative) is the first link in the sales engine: outbound prospecting by phone, email and LinkedIn, qualifying inbound or outbound leads, then booking meetings for the Account Executives. It's a role built on volume and discipline — performance is measured in qualified meetings generated, not intentions sent.
Hiring the right SDR conditions the rest of the pipeline: a weak SDR means an empty AE calendar and a sales cycle that stalls before it even starts. It's also a stepping-stone role — most good AEs started out as SDRs — so the stakes go beyond 90-day output; they extend to the 12-18 month trajectory.
The right profile
- Prospecting discipline: sustained volume over time (calls, emails, LinkedIn), not a burst of motivation that fades after a month
- Ability to qualify before handing off — pinning down the need and the budget, not just landing a meeting on the calendar
- Comfortable speaking and writing, including in English if the target market is international (US/UK SaaS, scale-up)
- Appetite for sales engagement tools (email sequences, CRM, data enrichment) — a well-equipped SDR moves faster than one improvising
- Clear trajectory toward Account Executive: stated ambition, not a role endured as a stopgap
Salary range
| Seniority | Base | Variable | OTE |
|---|---|---|---|
| Junior | 30–34 k€ | 6–10 k€ | 36–44 k€ |
| Mid-level | 34–40 k€ | 10–16 k€ | 44–56 k€ |
| Senior | 42–48 k€ | 16–24 k€ | 58–72 k€ |
How we recruit
We start with your context.
An in-depth call to understand culture, commercial challenges, and non-negotiable criteria. We never start blind.
Active identification.
Our in-house agents + Apify, Kaspr, lemlist and Waalaxy to identify and reach out. Claude and Mistral to analyze and summarize. Fireflies and Noota to capture interviews. LinkedIn Recruiter for search.
5 to 10 aligned profiles.
Every profile presented has been met by Walid in interview. Each with a detailed brief, through to decision, negotiation and onboarding.
Frequently asked questions
What's the difference between an SDR and an Account Executive?
The SDR prospects, qualifies and books the meeting; the AE picks up the conversation, runs the demo and signs the contract. These are two distinct roles, with different profiles and compensation, even though the SDR role is often the step before AE.
How long does it take to hire an SDR?
Less than 20 days on average. The timeline mostly depends on the required English level and how niche the target sector is.
Should you hire an SDR on a CDI or as a freelancer?
CDI remains the norm for an SDR role, which fits into a sales career path. Freelance or RPO makes sense to test a segment, launch a team quickly, or absorb a spike in activity without a long-term commitment.
Can a junior SDR be enough to start a sales team?
For a first SDR with no in-house sales manager, it's better to aim for an experienced profile able to learn fast on their own. Once the team and the playbook are in place, junior profiles ramp up more easily once they have guidance.
A role to fill?
First call free, no commitment. Book a slot or describe your need — we get back to you within 24 business hours.